A survey is a flexible, quantitative and qualitative research tool that allows you to collect structured feedback from a large number of participants about their experiences, preferences, opinions, and behaviors.
Surveys are one of the most widely used methods in UX research because they enable researchers to gather data from a broad audience quickly and cost-effectively. Unlike interviews or moderated tests that involve direct interaction with participants, surveys allow users to respond at their own pace, making them highly scalable for large sample sizes.
Surveys help you gather information about users' feelings, thoughts, and behaviors related to a product or service, providing actionable insights that inform design and product decisions.
In the context of UserTest Pro, surveys serve as foundational research tools that help you understand user attitudes, satisfaction levels, usage patterns, and validate design decisions through quantifiable data. They can be used across different stages of the product development lifecycle—from early concept testing to post-launch evaluation.
Surveys are a versatile research tool that can help you:
Understanding User Satisfaction & Experience: Measure how satisfied users are with specific features, overall product experience, or particular workflows. Use surveys to track NPS (Net Promoter Score) or SUS (System Usability Scale) scores.
Validating Design Hypotheses: When you've already developed designs or features, surveys allow you to quickly gather feedback from target users about whether these solutions meet their needs and preferences.
Gathering Demographic & Behavioral Data: Collect information about who your users are, how they use your product, frequency of use, and specific usage patterns that inform persona development and segmentation strategies.
Identifying Pain Points & Feature Requests: Use open-ended questions to discover friction points in your product experience and understand what features users would like to see prioritized.
Continuous Feedback Collection: Deploy surveys at different touchpoints to continuously monitor user sentiment, satisfaction, and identify emerging issues before they become major problems.
Quantifying Qualitative Insights: When you've gathered qualitative insights from interviews or moderated tests, use surveys to quantify those findings across a larger population and validate their prevalence.
| Section | Topic | Jump to |
|---|---|---|
| 1 | Getting Started - Creating Your Survey | Click here |
| 2 | Adding and Configuring Questions | Click here |
| 3 | Setting Up Participant Targeting & Distribution | Click here |
| 4 | Add Screener Questions | Click here |
| 5 | Review & Publish | Click here |
| 6 | Best Practices and Tips | Click here |