Screeners are your first line of defense for relevance and fraud.
- Start from your target profile, not just demographics
- Write screeners that reflect actual behavior (e.g., “Have you purchased X in the last 3 months?”) instead of only age or city.
- Use disqualifying logic clearly
- Mark which options should qualify, which should screen out, and which are neutral.
- Avoid trick questions that confuse genuine participants.
- Keep it short and essential
- Aim for 3–7 screener questions; long screeners drive drop-offs and encourage guessing.
- Avoid giving away the “right answer”
- Don’t hint that “only current users” are allowed; ask neutrally and let people self-identify.
- Leverage AI suggestions
- Ask the AI to “Add demographic screener questions for X” or “Tighten screeners for heavy users only.”
Have questions? Let us know at [email protected] and we’ll help you out!