Study templates help you move faster and standardize best practices.

1. Discovery / Exploratory studies
   • Goal: Understand needs, motivations, mental models, and pain points.
   • Structure: Background questions, experience walkthrough, deep probes, closing reflection.
2. Concept tests (product, feature, packaging)
   • Goal: Evaluate reactions to new ideas, features, or value propositions.
   • Structure: Context, concept exposure, comprehension check, appeal, comparisons, improvement ideas.
3. Ad / message tests
   • Goal: Test ads, headlines, scripts, creatives, or landing pages.
   • Structure: Stimulus exposure, first reactions, clarity, relevance, persuasion, recall, preference.
4. UX flow / onboarding tests
   • Goal: Understand friction and confusion along a flow.
   • Structure: Task-based walkthrough, think-aloud, specific step probes, expectation vs reality questions.
5. Longitudinal or continuous discovery studies
   • Goal: Keep a continuous stream of user feedback coming in over time.
   • Structure: Always-on link, recurring interviews on the same or evolving topics.
6. How UserTest Pro implements this
   • Choose a study type or template when creating a new study.
   • The AI pre-populates structure, question types, and probes based on the selected template.

Have questions? Let us know at [email protected] and we’ll help you out!