Participants should feel like they are in a guided conversation, not filling out a robotic form.

• They start with a short introduction and study context.
• They answer screener questions if required.
• The AI moderator asks the planned questions in sequence.
• Based on the response, the AI asks relevant follow-up questions to go deeper.
• Participants may be shown images, videos, concepts, or prototypes during the interview.

The interview should feel:

• Clear
• Conversational
• Focused
• Easy to complete on a standard device

Have questions? Let us know at [email protected] and we’ll help you out!