Stimuli help participants react to something real instead of speaking in the abstract.

You can attach:

• Product images
• Ad creatives
• Packaging concepts
• Landing pages
• Figma prototypes
• Video assets
• Website or app links

Best practices:

• Add one clear instruction before each stimulus
• Avoid showing too many assets at once
• Decide whether the participant should react immediately or after guided context
• Test every asset in preview before launch

Have questions? Let us know at [email protected] and we’ll help you out!